Cookie Policy
Last updated: April 2026
This policy explains how Indietax uses cookies and similar technologies on this website, in accordance with the UK GDPR and the Privacy and Electronic Communications Regulations 2003 (PECR). We’ll ask for your consent before placing any non-essential cookies.
What are cookies?
Cookies are small text files stored in your browser when you visit a website. They allow websites to remember information about your visit — for example, your preferences or whether you’ve already consented to cookies. Indietax also uses localStorage (a similar browser technology) to store your cookie consent preference.
The cookies we use
1. Essential cookies and storage
These are strictly necessary for the site to function. We use localStorage (not a traditional cookie) to remember your cookie consent choice so we don’t ask you every visit. This cannot be disabled without breaking the consent mechanism itself.
| Name | Type | Purpose | Duration |
|---|---|---|---|
cookie-consent | localStorage | Stores your cookie consent preference (‘all’, ‘essential’, or unset) | Persistent (until cleared) |
2. Analytics cookies (Google Analytics 4)
Set only if you accept analytics cookies. These help us understand how people use Indietax so we can improve it. We use Google Analytics 4 with IP anonymisation enabled. No personally identifiable information is sent to Google Analytics.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Distinguishes unique users and sessions | 2 years | |
_ga_[ID] | Maintains session state for GA4 | 2 years |
3. Advertising cookies (Google AdSense)
Set only if you accept advertising cookies. Google AdSense uses these to serve relevant advertisements. If you reject advertising cookies, non-personalised ads may still appear but Google will not build a profile of your interests.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
__gads | Ad personalisation and frequency capping | 13 months | |
__gpi | Ad personalisation | 13 months | |
__eoi | Ad interaction tracking | 13 months |
How we obtain consent
When you first visit Indietax, a cookie banner appears at the bottom of the screen. You can:
- Accept all — enables analytics and advertising cookies
- Reject non-essential — only essential storage is used; GA4 and AdSense scripts are not loaded
- Cookie settings — choose individually which categories to enable
No analytics or advertising scripts are loaded until you give consent. This complies with PECR and UK GDPR requirements for prior informed consent.
Managing your consent
You can change your cookie preferences at any time by:
- Clicking the “Cookie settings” link in the page footer
- Clearing your browser’s local storage for indietax.co.uk (which resets consent and shows the banner again)
To opt out of Google Analytics across all sites, you can install the Google Analytics Opt-out Browser Add-on. To manage Google ad personalisation, visit adssettings.google.com.
Third-party cookies
Google sets its own cookies under its own domain. Indietax has limited control over these beyond enabling or disabling the relevant scripts. For full details, see:
More information
For more about how we handle personal data, see our Privacy Policy. For questions: privacy@indietax.co.uk.